Google Home Mini Donut Shop Pop-up | San Francisco

Google Home Mini Donut Shop at 8:30am on Sunday.
Google Home Mini Donut Shop at 8:30am on Sunday. 

Google’s Home Mini Donut Shop popped up at 11 locations across the US over the weekend (Nov 11-12) to promote the new donut sized personal assistant. Participants have a 1 in 4 chance of winning a Google Home Mini or delicious donuts. We had planned to check out the San Francisco location in Hayes Valley on a Sunday. However, I just happened to be in the area to have lunch so I walked over to line up at around 12:00pm. The popup was on the corner of Hayes and Octavia Streets right next to Ritual Roasters. The line was ridiculously long. It wrapped around the entire block of Hayes, Gough and Linden Streets.

I asked a group of people, who already had their little house shaped boxes, how long they were waiting and at what time they arrived. They told me that it opens at 10:00am and that they arrived at 9:40am. For two hours they waited in line but now the wait time had increased to 3-4 hours by lunch. Lining up was a big “No” for Saturday so we were back to the original plan of Sunday, but this time, we’d arrive before 8:30am.

The next morning we were in line by 8:30am. We were near the entrance facing the front of the coral colored shop that looked like something out of a cute mobile game. On the left, were mounted tables, bar stool seating and a white and red striped awning for taking photos.

Google Home Mini Donut Shop Window
Google Home Mini Donut Shop Window

Google Home Mini and Donut Display
Google Home Mini and Donut Display

The shop opened promptly at 10:00am. Upon entry, our hands were stamped and we waited in another line for about 10 minutes. We were handed “menus,” which was a list of things to ask the Google assistant.

Google Home Mini Donut Shop Menu
Google Home Mini Donut Shop Menu

It was my turn so I entered the shop, rang a bell and wait for the Google Home Mini’s light to turn on. I asked what the best ice cream in San Francisco is and it answered with Bi-Rite Creamery. A box dropped down the shoot to the left of me. It was heavy for a donut so I was excited to see whether I had won. I separated the “roof” of the box and it opened up to reveal my prize. Unfortunately, it wasn’t a Google Home Mini but I did receive two donuts from the local Johnny Doughnuts shop. Mestelle, on the other hand, had better luck than I did and won a Google Home Mini.

Inside Google's Home Mini Donut Shop
Inside Google’s Home Mini Donut Shop

Google Home Mini and Johnny Doughnuts
Google Home Mini and Johnny Doughnuts

Home Sweet Home Mat at Entrance of Google Home Mini Donut Shop    Johnny Doughnuts at Google Home Mini Donut Shop
Enjoying our Johnny Doughnuts
Enjoying our Johnny Doughnuts
We didn’t linger too long as the staff was efficient at keeping everything moving. The concept was well thought out and it has made me curious about the product. Minus the wait time, it was a fun experience even if I didn’t win.

Google logo for taking photographs.
Google logo for taking photographs.

-Jamie

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